Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration.
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Origins. Barbie’s popularity on the toy market began to decline in the 1990s, and struggled further when MGA Entertainment introduced a line of Brats dolls, whose sexualized characters contrasted with Barbie’s older, chaste image.
